We live in an age of radical transparency. Anyone with access to a web browser can find the manufacturing cost of a car, a smartphone, or a premium timepiece within minutes. This type of “free and open” information helps consumers make better purchasing decisions. But it’s not always great for manufacturers who excessively inflate the prices of their products.
While the cost of a luxury watch may seem like a lot, you have to consider that one of the things you’re paying for is the brand name. Names carry a lot of weight in the fashion world, particularly when it comes to watches. If a well-known watch company puts its name on a timepiece, the price instantly goes up.
Paying a lot for a watch because of its brand may seem a little weird, but it’s part of what makes luxury watches so great. The same way that you can be proud to drive a Lexus or a BMW, you can be proud to adorn your wrist with a Breitling or TAG Heuer watch. Whether you’re at a watch repair shop or at an important business event, a luxury watch is sure to impress.
Although luxury watches are indeed made with quality materials, which is a big part of why they’re so expensive. The retail price of a traditional premium luxury watch can still be anywhere between 10 and 40 times higher than its production cost. A lot of this “margin” is used to compensate wholesalers, distributors, and retailers — the price increasing each time the watch changes hands. On top of that, there’s the celebrity advertising campaigns and event sponsorships many brands engage in.
ASOROCK Watches is different. We believe in making premium timepieces available to everyone at fair affordable prices.
To offer you fairly-priced, premium watches at unbeatable prices, ASOROCK took the direct-to-consumer approach. (D2C)
Our pieces are crafted from the same top-quality components as other premium watch brands. But we’re obsessed with keeping our supply, distribution, and advertising costs to a bare minimum. This allows us to pass far greater savings on to you.
And the quality of our watches is guaranteed — your ASOROCK timepiece is protected by an industry-leading 2year international warranty. Wherever you are and whatever your problem, we’ll make it right.
We could continue congratulating ourselves for our wonderful work, but we’d prefer you to experience the Asorock difference yourself. Our premium-quality watches are waiting to be discovered.
We're bringing transparency to modern watchmaking.
By pulling back the curtains, we're aiming to do away with industry short-cuts and cheap solutions. This commitment doesn't make us the biggest, nor does it make us the fastest growing company, quite the contrary.
But we believe that qualities like honesty and altruism are desperately needed these days, and that is a foundation worth building a company on.
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